Wisdom Wellbeing (ANZ)
Brand guidelines for an award-winning health and wellbeing provider in Australia and New Zealand
Wisdom Wellbeing is an award-winning EAP provider of mental health and wellbeing solutions to organisations across Australia and New Zealand.
Project overview
During my time as the Lead Designer at HA | Wisdom Wellbeing (formerly Health Assured) the Creative and Copywriting teams were tasked with the brand creation and marketing launch into Australia and New Zealand.
Create Brand Guidelines to help build the most trusted health and wellbeing platform on the Australian and New Zealand market.
Project goal
Brand personality
Highly empathetic
Compassion and understanding are core brand values. Deliver life-changing wellbeing support to clients, driven by dedicated counsellors and expert advisors.
Leading Innovators
Creative, forward-thinking, industry-leaders in the health and wellbeing sector. Clients can trust the brand to find peace of mind through innovation and knowledge-based services.
Dynamic & proactive
A dynamic and agile organisation. The dependable EAP platform is designed to proactively tackle mental health challenges and create the healthy workforce of tomorrow.
Logo development
Alongside the design team, logo concepts were produced, with a focus on evolving elements from the UK division of the businesses branding (then Health Assured) and its colour palette, with an emphasis on ‘wellbeing’.
The final logo uses a logomark that mimicks the letter ‘W’ with two heart illustrations that represent the brands empathetic characteristic.
(Work displayed is property of © 2026 Wisdom Wellbeing)
Brand guidelines sections
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![Wisdom Wellbeing logo variations page]()
Logo usage
This section outlines the brands core values and personality. It also displays the different variations of the logo and explains the correct and incorrect ways to use them - through real examples such as brochures etc.
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Brand hierarchy
This is where the Wisdom Wellbeing brand family is introduced. From top to bottom, there is a hierarchy of sub-brands that stem from our primary company logo. This includes the wellbeing app ‘Wisdom’. -
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Brand colours
The brand colours are purposefully chosen to exude a sense of care, dependability and wisdom. This extends to being distinguishable to those with poor readability and colour blindness, through high contrast selections. -
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Brand typography
The chosen typography is a reflection of the brands core values and personality. The selected typefaces are confident, legible and welcoming - with an outline on how to use them both included in this section. -
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Graphic components
In this section, a collection of the brands iconography and brandmarks is displayed - outlining how it can be combined with imagery. This includes the ‘smile’ graphic - used to help display a positive influence. -
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Brand imagery
A bank of brand imagery was collated that reflected the end user, following both a positive experience with the brands services and a more considerate tone depending on the nature of the subject being discussed. -
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Video production
From podcasts to educational webinars, this section outlines how the in-house production team create video content that follows a distinctive look and how each production is set up and edited to achieve this. -
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Tone of voice
This section outlines the brands narrative and overall goal. Inclusivity is at the heart of this. The brand name is split between its knowledge-based expertise (Wisdom) and holistic health and wellbeing services (Wellbeing).
