Hilltop Honey
Product launch into major supermarket retail chains for the second-largest honey brand in the UK
Hilltop Honey is one of the leading suppliers of honey and syrups in the UK
Project overview
As a Freelance Designer at Hilltop Honey, I worked alongside the in-house marketing team to launch their product range into Tesco stores across the UK.
Creating a product launch campaign that would include updating packaging artwork and OOH advertising in high footfall retail locations next to and nearby the stores.
Project goal
Brand personality
Vision
To supply the world with innovative, functional and best in class products in food, drink, health and beauty
Values
Integrity | Teamwork | Excellence | Courage | Sustainability | Welsh Heritage
Mission
Safeguard the future for humans and bees. It’s important to Hilltop that they are a business for good, not just for profit.
Purpose
A honey brand appealing to everyday honey consumers and connoisseurs alike. The diverse honey range offered directly educates consumers about both the varying flavours and benefits of honey.
Manuka product launch
Hilltop Honey offers a comprehensive Manuka honey range from New Zealand, featuring different Methylglyoxal (MGO) levels from 50+ to 1000+.
Following the successful launch of the brand into Tesco stores in 2015, the new range of Manuka Honey products were approved to also launch in-store from 2023. This led to a product launch campaign being briefed into the marketing team.
(Work displayed is property of ©2025 Hilltop Honey®)
